In today’s society, it’s not uncommon to see someone using a smart phone on a regular basis. In fact, it’s more common to see someone with a smart phone than without one. According to Pew Research Center, 85% of Americans own a smart phone and according to Statista, people spend on average 5 to 6 hours on their phones a day. With our society becoming increasingly more ‘mobile’, so is the world of e-commerce! Here are some quick tips on how to make your e-commerce site more mobile friendly.
Ensure Design is Compatible for Mobile Devices
The overall design of a website is one of the biggest factors in attracting and retaining site visitors. According to Google, “if your site isn’t mobile friendly, visitors are 5 times more likely to leave.” A rule of thumb to keep in mind while optimizing your site for mobile devices is maintaining simplicity. If users are overwhelmed by the complexity of a site’s design and content, they will not put the effort into spending more time clicking through the site. A couple ways to simplify your site’s design for mobile are making your navigation menu more intuitive for users and adding direct call to action buttons. These simple changes are sure to keep visitors on your site, thus increasing conversion rates.
Add Geolocation Features
One of the benefits of the e-commerce world becoming more mobile is the possibility to buy and sell items literally anywhere. An easy way to boost conversion rates on mobile optimized sites is by adding geolocation features. According to Investopedia, “Geolocation refers to the use of location technologies such as GPS or IP addresses to identify and track the whereabouts of connected electronic devices.” With the consent of site visitors, businesses can use device locations to better individualize the products they provide. When customers have easier access to products that may fulfill their needs, they will be more inclined to make a purchase.
Optimize Site Speed
The overall speed it takes for a site to load can have an enormous effect on the success of an e-commerce business. According to Cloudfare, conversion rates can increase by 2% for every 1 second of site speed improvement. Oftentimes, users who visit e-commerce sites through mobile devices will have somewhat unreliable wireless connection, as a result it is imperative for an e-commerce site’s speed to be optimal as to not effect user’s ability to navigate. Some ways site speed can be improved are compressing large images, removing unnecessary videos and simplifying the text on a site.
In conclusion, as our society becomes ever more mobile by the minute, it’s extremely important keep mobile optimization at the forefront when designing e-commerce sites. If you’re interested in making your e-commerce site more compatible for mobile devices, please don’t hesitate to shoot us an email at firstname.lastname@example.org. We’re looking forward to hearing from you!