If you weren’t born yesterday (and probably even then) you have heard of TikTok.
Not only is TikTok the only competitor to Instagram but for us store owners it became one of the best platforms to advertise and grow our brands.
With TikTok on the rise, new influencers started growing as well. And as you might already know (from experience) micro influencers are currently the cheapest way to target specific audiences and getting social proof.
ROAS (return on ad spend) north of 7x are no exceptions. See Aerie’s campaign here.
But what does that mean to us smaller brands who want to use all the leverage of the internet?
Good news! Shopify started a pilot in the US and UK to now create video ads for your products directly through their TikTok app.
Video ads have famously been a hurdle for smaller businesses to get right. This not just allows all of us to produce high quality ads but also ties directly into TikTok’s ad manager.
If you want to see more insights about TikTok, click here.
If you want to get started advertising on TikTok, send us a message.
Your Hazil Studios Team