In the past couple years, there has been a huge boom in the e-commerce industry, with stores popping up everywhere. A big reason for this e-commerce explosion is the ease of developing a store. A business owner can have a fully functioning e-commerce store in a matter of days. However, having a successful e-commerce store is another story. There are 3 things you need to succeed in e-commerce:
- High-demand products to sell
- The necessary skills to market them
- The drive to succeed
You may already have that drive to succeed, but the biggest challenge is often finding a popular product(s) to sell. When building a successful e-commerce shop, it's so important to choose the right sales and distribution channels and make a suitable investment in marketing and advertising. It is crucial to stay up to date with what is trending and sell those trending items on your site.
Identifying the right trending products to offer on your e-commerce site is easier said than done because online products usually do not have the same success as in-store products. This is because products that are “too common” are offered by huge online stores like Amazon. But products that are “too niche” pose a threat of not receiving enough traction and attention.
Below are some trending products that may give you a new idea or help you find new product(s) to add to your existing e-commerce site.
Okay, you may be thinking, “Really? You’re seriously telling me that towels, specifically kitchen towels, are one of the top trending e-commerce store products!?” The truth is, yes! Towels, more specifically kitchen towels are projected to reach a market value of $20.9 billion by 2026. This projected growth is due to new technology that manufacturers have introduced, which give plenty of choices when it comes to materials incorporated in the towels and performance of the towels. If you really want to stand out, offering customizations, such as personalized embroidering on towels, may really set you apart from the competition.
In 2021, the global market for fake eyelashes was valued at $1.38 billion! The projected growth is $2.05 billion by the year 2028. The false lashes trend has been on the rise the past couple of years and is predicted to be the top trending makeup product of 2022. This prediction makes sense because of its practical value, simple application, and prevalence in makeup tutorials across all social media platforms.
Athleisure is the hybrid style where clothes that are typically worn during athletic activities, and now worn in other settings such as school, work, running errands, etc. Wearing sports/workout wear outside of the training area or gym, is incredibly fashionable at the moment. This fashion trend is typically more popular with young adults and teenagers. Consumers prefer to shop for athleisure online, since they expect to find slightly lower prices than in-stores. A few athleisure categories to consider selling are: leggings, joggers, pants, T-shirts, tank tops, sport bras, and caps.
Believe it or not, sport bottles are one of the most searched products online. The substantial order volume definitely confirms its popularity. With many sport venues around the world reopening after being closed for the pandemic, fitness is becoming a growing priority for many again. There's no better accessory than a chic sport bottle, that is also being eco-friendly. Due to this product’s low initial pricing, what better reason do you need to consider investing in sport bottles for your e-commerce site.
People around the world have spent more time in their homes over the past year, than ever before, due to the pandemic. As a result, it makes sense that a home good item, such as a carpet, has become a top e-commerce product trend. Between 2022 and 2026, the market for carpets is expected to grow by well-over 4%!
Product trends don’t just change overnight, let alone, from one year to the next. It's more than likely that you’ve recognized one of these items trending during the past year. This should be confirmation that these items are a winning choice to add to your store. So, let's get selling!